Activity 1: Radio advertisement
Step-by-step instructions
1. Explain that advertising is a form of communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners) to continue or take some new action.
2. Ask the class to brainstorm the different types of advertising they encounter on a daily basis.
Note: Depending on your group, you may wish to provide some of the following as prompts: public billboards, radio, television, Internet, mobile phones, etc.
3. Play the Radio awareness campaign.
Note: Depending on your group, you may wish to play the CCPC advertisement several times.
4. Facilitate a whole class discussion using the following as prompts:
- According to the radio advertisement, what does trying to budget sometimes feel like? (answer: an uphill struggle)
- Why do you think the advertisement uses this comparison?
- Would this advertisement make you do anything differently?
- What is this advertisement trying to get consumers to do?
- Do you think it is an effective advertisement? Why/why not?
- What sound effects were used in the advertisement?
- Did anyone picture anything in particular when you were listening to this advertisement? Why do you think you imagined this as the picture(s) that would go with advertisement?
5. Conclude by explaining that although we are often aware of the specific product or service an advertisement is trying to persuade us buy or engage with, we are less aware of the fact that the text, sounds, and images in these advertisements have been carefully crafted to persuade us to favour that product or service.
Remind the class that advertising is not the only thing that persuades people. There are many things in life that effect the decisions we make in relation to money and spending.
