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Mayfair Equity Partners/Pat the Baker and Irish Pride

M/24/081

Completed

Transaction details

The proposed acquisition by Mayfair Equity Partners LLP through Ceres Midco 2 Limited, of sole control of Azeda Unlimited Company, has been cleared by the Competition and Consumer Protection Commission.
Case details
  • Notification date:23 December 2024
  • Publication date:23 December 2024
  • Economic sector:Manufacturing - C
  • Economic sub-sector:Manufacture of food products - C.10
  • Outcome:Cleared
Documents
Timetable

Phase One

  • Monday, 23 December, 2024 Notification received
  • Wednesday, 8 January, 2025 Third party submission deadline
  • Friday, 31 January, 2025 Determination issued
Parties Involved

Mayfair Equity Partners LLP

Mayfair Equity Partners LLP (""Mayfair"") is a private equity firm, headquartered in London. Mayfair controls a number of portfolio companies in the State, including Promise Gluten Free, an Irish bakery supplier.

Azeda Unlimited Company

Azeda Unlimited Company is the ultimate parent company of the ""Pat the Baker"" and ""Irish Pride"" brands. Both of these brands manufacture and distribute bread products in the State.
Contacts
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