DID Electrical Appliances Limited
- Enforcement date:25 May 2025
- Publication date:11 August 2025
- Enforcement action:Prosecution
- Consumer protection list:Yes
- Relevant legislation:Regulation 5A of the European Communities (Requirements to Indicate Product Prices) Regulations 2002 (S.I. No. 639/2002) as amended by S.I. No. 597/2022
- Entity/Individual:DID Electrical Appliances Limited
- Trading as:DID Electrical Appliances Limited
- Trading Address:Unit 18, Fonthill Business Park, Fonthill, Dublin 22
- County:Dublin
- Type of Business:Home appliances and electrical goods retailer
- Court Dates:26/05/2025
DID Electrical Appliances Limited, the trader, was required to indicate the correct prior price of each product to which a price reduction announcement applies. Following an investigation by the CCPC into the use of price reduction announcements on the trader's website, www.did.ie, during the 2023/2024 winter sales period, including the 2023 Black Friday period, the CCPC found the trader to be in breach of this requirement.
The CCPC brought a prosecution over the alleged offences on 20 November 2024. On 10 March 2025, the case was heard before Dublin District Court and the trader pleaded guilty to a summons for failing to indicate, in respect of a price reduction announcement, the correct prior price of the product in question, in contravention of the relevant legislation.
On 26 May 2025, Judge Anthony Halpin, after ordering the trader to make a donation of €1,000 to the Little Flower Penny Dinners charity and pay €2,460 in costs to the CCPC, applied section 1(1) of the Probation of Offenders Act 1907 in lieu of conviction.
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