Compliance Notice - Pure Fashions Limited trading as pureonline ie (2 of 3)

Pure Fashions Limited trading as pureonline.ie, the trader, was found, when inspecting the trader’s website, https://www.pureonline.ie/, to have engaged in a prohibited commercial practice by providing information about returning items that would be likely to deceive or mislead consumers under the Consumer Rights Act 2022, in particular, its sections 112(1), 113(4), 115, and 118(4). That information would be likely to cause the average consumer to make a transactional decision that they would not otherwise make.

The CCPC served a Compliance Notice on the trader, which took effect on 8 May 2026 directing it to remedy the contravention identified on the website https://www.pureonline.ie/ by removing the misleading information and by ensuring that the information available to consumers is not likely to deceive or mislead them regarding their legal cancellation rights or matters respecting when, how or in what circumstances those rights may be exercised, such as the timeframe for exercising their cancellation right and returning goods. accurately reflects the legal rights a consumer may avail of as provided for by Part 5 of the Consumer Rights Act 2022.

View all consumer cases