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Product Safety Information Notice on Birthday Bear Plush sold on SHEIN marketplace

Notice details
  • Publication date:4 February 2026

A safety issue has been identified with a Birthday Bear Plush sold by a third-party seller (Yangzhou Ruironfang Toys Co. Ltd) on SHEIN marketplace.

A brown plush teddy bear wearing a small hat topped with a yellow star is shown upright. The bear is holding a round birthday cake decorated with strawberries and a candle.

The risk reported to the CCPC is of choking. Small parts can detach from the toy and become accessible, which could pose a risk of choking by ingestion.

The Product identifier is sl25051785766477974.

There are approximately 28 affected products in the Republic of Ireland.

What to do:

If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.

If you wish to contact SHEIN for a refund or have any concerns or questions about this product this can be done by contacting SHEIN customer services by email at eurcsteam@shein.com.

View all product safety notices