M/14/026 – Valeo / Wardell / Robert Roberts

Transaction details

The proposed acquisition of Wardell Roberts Limited and Robert Roberts (NI) Limited by Valeo Foods UK Limited has been cleared by the Competition and Consumer Protection Commission, subject to binding divestiture commitments.

Notification date Decision date
Friday October 17, 2014 Tuesday, February 17, 2015
Parties Involved Business activities
Valeo Foods Group Limited

Valeo is involved in the marketing, sale and supply of various fast moving consumer goods products, primarily to the Irish and UK retail sector

Wardell Roberts Limited

Wardell is the holding company for both Robert Roberts Limited and Kelkin Limited.

Robert Roberts (NI) Limited

Robert Roberts Limited and Robert Roberts (NI) Limited distribute a range of owned agency brands to the retail and food service sectors in Ireland and Northern Ireland.

Kelkin Limited

Kelkin is a health food company operating since 1976.

Economic sector Media merger
CapVest, through Valeo, and the Target Companies, are involved in the supply of fast moving consumer good products, primarily foods to the Irish retail sector, and to a lesser extent, the Irish food service sector. No
Submissions from third parties due by:
Phase 1 Phase 2
Friday, October 31, 2014
Current status: Completed
Cleared (Phase 2)
Authorised Officer Assigned Contact Details
Barry O'Donnell

Tel: 01-470 3396, e-mail: barryodonnell@ccpc.ie

Media enquiries: MKC Communications: 01 7038600

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