M/23/065 – Phey Topco/Trasmore

Transaction details

The proposed acquisition of Trasmore Limited, trading as Dental Medical Ireland, by Phey Topco Limited, an affiliate of Sun Capital Partners, Inc. has been cleared by the Competition and Consumer Protection Commission subject to a number of legally binding commitments.

Notification date	Decision date
Tuesday December 12, 2023	Thursday, April 11, 2024

Parties Involved	Business activities
Phey Topco Limited	Phey Topco Limited is a holding company incorporated in England. It is an affiliate of Sun Capital Partners, Inc., a U.S. private investment fund focused on equity, debt, and other investments across industries worldwide, including paper and packaging, food and beverages, metals and mining, consumer products, financial services, healthcare, building products, technology, retailing and catalogues, and manufacturing. Phey Topco Limited wholly owns and controls the group of companies referred to as DD Group, which supplies beauty and medical aesthetics, dental consumables and equipment, and related services to medical and dental professionals, beauticians, and aesthetic clinics. In the State, Phey Topco Limited is primarily active through its subsidiary BF Mulholland Limited.
Trasmore Limited (t/a Dental Medical Ireland)	Trasmore Limited (t/a Dental Medical Ireland) supplies dental consumables and equipment and related services to dental professionals primarily in Ireland, with some sales in the UK.

Parties Involved

Business activities

Phey Topco Limited

Phey Topco Limited is a holding company incorporated in England. It is an affiliate of Sun Capital Partners, Inc., a U.S. private investment fund focused on equity, debt, and other investments across industries worldwide, including paper and packaging, food and beverages, metals and mining, consumer products, financial services, healthcare, building products, technology, retailing and catalogues, and manufacturing. Phey Topco Limited wholly owns and controls the group of companies referred to as DD Group, which supplies beauty and medical aesthetics, dental consumables and equipment, and related services to medical and dental professionals, beauticians, and aesthetic clinics. In the State, Phey Topco Limited is primarily active through its subsidiary BF Mulholland Limited.

Trasmore Limited (t/a Dental Medical Ireland)

Trasmore Limited (t/a Dental Medical Ireland) supplies dental consumables and equipment and related services to dental
professionals primarily in Ireland, with some sales in the UK.

Economic sector	Media merger
Dental consumables and dental equipment	No

Submissions from third parties due by:
Phase 1	Phase 2
Wednesday, January 3, 2024

Date of Requirement for Information	Date Information Received
Wednesday, January 24, 2024	Monday, February 12, 2024

Current status: Completed
Proposals received (Phase 1)

Authorised Officer Assigned	Contact Details
Sinéad Griffin	sineadgriffin@ccpc.ie

Media enquiries: communications@ccpc.ie

Return to Merger Notifications

M/23/065 – Phey Topco/Trasmore

Transaction details

Mergers

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