M/22/043 – Viaplay/ FreeSports & Premier Media

Transaction details

The proposed acquisition by Viaplay Group UK Limited of sole control of FreeSports Limited and Premier Media Broadcasting Limited has been cleared by the Competition and Consumer Protection Commission.

Notification date Decision date
Wednesday August 10, 2022 Thursday, September 1, 2022
Parties Involved Business activities
Viaplay Group UK Limited

Viaplay Group UK Limited ("Viaplay") is a UK registered entertainment company that provides broadcasting and streaming services in Scandinavia through TV channels, video streaming services and subscription services.

FreeSports Limited

FreeSports Limited (“FreeSports”) is a UK registered company which operates the FreeSports channel.

Premier Media Broadcasting Limited

Premier Media Broadcasting Limited (“Premier Media”) is an Irish registered company which operates the various Premier Sports channels and the Boxnation channel.

Economic sector Media merger
Media Yes
Submissions from third parties due by:
Phase 1 Phase 2
Wednesday, August 31, 2022
Current status: Completed
Simplified Merger Notification
Authorised Officer Assigned Contact Details
Lewis O'Shea


Media enquiries: communications@ccpc.ie

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