Toy safety awareness and behaviour 2015
Summary
This study on toy safety awareness and consumer behaviour was conducted by Behaviour & Attitudes on behalf of the Competition and Consumer Protection Commission (CCPC).Publication details
- Publication date:21 December 2015
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report toy safetyPDF | 925 KBResearch report toy safety PDF | 925 KB - Opens in new window
Key findings:
- Age recommendation is a consideration for 3 in 4 (75%) toy purchasers and almost 3 in 5 (58%) consider other toy safety aspects, such as safety certified (34%), detachable/small parts (32%).
- Among toy buyers, 1 in 3 (33%) spontaneously mentioned expecting to see the CE mark.
- On prompting, 71% of toy buyers mention the CE mark.
- 4 in 10 would still buy a toy without the CE mark.
On discovering a safety issue:
- The majority (89%) would return the toy to the shop.
- However 6% say that they would take no action other than remove the defective toy from the child.
For the majority of toy buyers the main source of toys is from specific toy retailers or other high street retailers:
- Approximately 1 in 7 use discount stores or purchase online.
- 11% purchase toys in discount supermarkets.
