Shopper trends October 2010
Summary
Kantar Worldpanel monitors the grocery retailer take-home purchasing habits of 3,000 demographically representative Irish households. Detailed information is collected on the purchasing habits of these households.Publication details
- Publication date:10 November 2010
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report grocery market review October 2010PDF | 3150 KBResearch report grocery market review October 2010 PDF | 3150 KB - Opens in new window
The data
This data provides very valuable information relating to consumer purchasing patterns and behaviours in a market which is an important area of expenditure for all consumers, given that the average household in Ireland spends approximately one fifth of its total weekly expenditure on groceries.
A recent presentation by Kantar to the National Consumer Agency gives a summary update of grocery and shopper trends up to 3 October 2010.
The presentation examines:
- The total spend in the grocery market
- A comparison with trends in previous years
- The number of stores visited by consumers
- Branded and own brand market shares
- Some comparable data for the UK grocery market
Key findings
Some of the key findings include:
- The total grocery market continues to come out of decline, with value growth for the latest 12 weeks now at 1.2%.
- Private label has grown share steadily over the last 10 years and appears to have stabilised at a third of market share.
- Discounters continue to grow. In the last 10 years they have acquired 9.6% of the market share in value terms, and 13.4% of volume.
