Shopper trends June 2012
Summary
Shopper trends data shows falling grocery spend in 2012, with consumers trading down, buying more promotions and spending less per trip.Publication details
- Publication date:25 July 2012
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report grocery market review June 2012PDF | 4276 KBResearch report grocery market review June 2012 PDF | 4276 KB - Opens in new window
Kantar Worldpanel monitors the grocery retailer take-home purchasing habits of 3,000 demographically representative Irish households. Detailed information is collected on the purchasing habits of these households.
This data provides very valuable information relating to consumer purchasing patterns and behaviours in a market which is an important area of expenditure for all consumers, given that the average household in Ireland spends approximately one fifth of their total weekly expenditure on groceries.
Their recent data provides a summary update of shopper trends up to 10 June 2012.
The presentation examines:
- Total spend in the grocery market
- Sectoral performance in the grocery market Branded and own brand market shares
- Changes in shopper behaviour
- Comparable data for the UK grocery market
Some of the key findings to 10 June include:
- The annual market sales are behind last year, with a decline in market value of 0.1% year-on-year and 0.5% over the shorter term (12 week period)
- Shoppers are responding to price increases by either purchasing more items on promotion or trading down to cheaper products
- Consumers are making more shopping trips, but the average spend per trip has reduced by 3.7%
- Private label continues to be important as a method of reducing spend with a market share at 35%
