Shopper trends Jun 2011
Summary
Kantar Worldpanel monitors the grocery retailer take-home purchasing habits of 3,000 demographically representative Irish households. Detailed information is collected on the purchasing habits of these households.Publication details
- Publication date:20 July 2011
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report grocery market review June 2011PDF | 3005 KBResearch report grocery market review June 2011 PDF | 3005 KB - Opens in new window
The data
This data provides valuable information on consumer purchasing patterns and behaviour in a key area of household expenditure, with Irish households spending around one fifth of weekly expenditure on groceries.
The most recent data provides a summary update of shopper trends up to 12 June 2011.
The presentation examines:
- Total spend in the grocery market
- Sectoral performance in the grocery market
- Branded and own‑brand market shares
- Changes in shopper behaviour
- Comparisons with trends in previous years
- Comparable data for the UK grocery market
Some of the key findings to 12 June include:
- The grocery market continued to grow in value terms, increasing by 0.9% over the latest 12 weeks, driven mainly by price inflation of 3.9%.
- Shoppers responded to price increases by buying more items on promotion, trading down to cheaper options or reducing quantities purchased.
- Private‑label (own‑brand) value share remained broadly stable at almost 35% of the market.
- Average household spend over the latest 12 weeks declined compared with the same period last year, with lower spend per trip but a similar number of shopping trips.
