Shopper trends Dec 2013
Summary
Research by Kantar Worldpanel on shopper trends, December 2013 Kantar Worldpanel monitors the grocery retailer take-home purchasing habits of 3,000 demographically representative Irish households. Detailed information is collected on the purchasing habits of these households. This data provides valuable information relating to consumer purchasing patterns and behaviours in a market which is an important area of expenditure for all consumers, given that the average household in Ireland spends approximately one fifth of their total weekly expenditure on groceries. Kantar’s recent data provides a summary update of shopper trends up to 15th September 2013.Publication details
- Publication date:4 December 2013
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report grocery market review September 2013PDF | 6073 KBResearch report grocery market review September 2013 PDF | 6073 KB - Opens in new window
The presentation examines:
- Total spend in the grocery market
- Sectoral performance in the grocery market
- Branded and own‑brand market shares
- Changes in shopper behaviour
- Comparable data for the UK grocery market
Key findings:
- The market is experiencing positive annual growth, with short‑term growth of 1.2%.
- Despite price inflation, shoppers continue to buy on promotion and trade down to cheaper lines, resulting in year‑on‑year household spend growth of 2.1%.
- Irish households are spending slightly more per trip and per year, but making fewer shopping trips.
- Shoppers continue to shop around.
- Private label remains important in managing spend, with a market share of 37.3%.
