Shopper trends 2009
Summary
Kantar Worldpanel monitors the grocery retailer take-home purchasing habits of 3,000 demographically representative Irish households. Detailed information is collected on the purchasing habits of these households.Publication details
- Publication date:10 March 2010
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report grocery market review February 2010PDF | 1340 KBResearch report grocery market review February 2010 PDF | 1340 KB - Opens in new window
The data
This data provides very valuable information relating to consumer purchasing patterns and behaviours in a market which is an important area of expenditure for all consumers, given that the average household in Ireland spends approximately one fifth of their total weekly expenditure on groceries.
A recent presentation by Kantar to the National Consumer Agency gives a summary update of grocery and shopper trends up to and including Christmas 2009.
The presentation examines:
- The total spend in the grocery market, by sector, during 2009
- A comparison with trends in previous years
- The number of stores visited by consumers
- Branded and own brand market shares
- Level of promotional activity
- Some comparable data for the UK grocery market
