Online shopping behaviour 2016
Summary
Coyne Research on behalf of the Competition and Consumer Protection Commission (CCPC) conducted a study of consumer behaviour in relation to buying online. The research was undertaken online with adults aged 18+ years in August 2016.Publication details
- Publication date:17 November 2017
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report online purchasing consumer behaviour 2016PDF | 660 KBResearch report online purchasing consumer behaviour 2016 PDF | 660 KB - Opens in new window
Key findings
- 33% of consumers are unaware they can return unwanted goods bought online.
- Only 29% of consumers can correctly identify the length of the 14-day cooling-off period.
- Just over 50% of consumers are not aware that their rights when buying from EU sites are stronger than when. from buying from non-EU sites.
- 70% are not aware that there are different rights when buying online from an individual versus from a business.
- 52% of those who bought clothing/footwear online experienced difficulties with their purchase with 32% of these consumers reporting delivery delays.
