Online shopping behaviour 2014
Summary
A nationally representative Barometer study was undertaken for the Competition and Consumer Protection Commission (CCPC) by Behaviour & Attitudes in November 2014. 1,005 face-to-face interviews were conducted and interviews were spread across 63 randomly selected sampling locations. Quota controls were placed on gender, age, social class and region to ensure that the sample is representative of the adult population in Ireland aged 16+.Publication details
- Publication date:2 February 2015
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report buying online consumer behaviour and experiences February 2015PDF | 470 KBResearch report buying online consumer behaviour and experiences February 2015 PDF | 470 KB - Opens in new window
Key findings:
- 55% of Irish adults have bought goods or services online, with younger consumers and ABC1s more likely to purchase online.
- 79% of online shoppers have bought general consumer goods or products. Around one in five experienced delivery delays, while 7% experienced unexpected or hidden charges.
- When purchasing telecommunications services online, 9% experienced delivery delays and 7% experienced unexpected or hidden charges.
- Three in five (61%) online shoppers are aware of the existence of a ‘cooling‑off’ period. However, three in four did not know the correct length of this period when asked.
