Online discount sites February 2012
Summary
Research on online discount sites shows high sign‑up and purchase rates in Ireland, with over a quarter of buyers dissatisfied due to quality or terms issues.Publication details
- Publication date:2 February 2012
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report online discount sites February 2012PDF | 4931 KBResearch report online discount sites February 2012 PDF | 4931 KB - Opens in new window
The National Consumer Agency has published its market research findings on Irish consumers and online discount websites.
The study, conducted by Amárach Research, found that almost three in five (57%) of consumers have signed up to an online discount site. Of those who have signed up, 56% have purchased a product or service from an online discount site which is equivalent to 32% of the adult population.
Over one in four (28%) of those who purchased from an online discount site have had reason to be dissatisfied with their purchase.
The main reasons cited for the dissatisfaction were:
- Product or service not as described (19%)
- Poor product quality (15%)
- Issues with the terms and conditions (11%)
