Insurance consumer behaviour 2015
Summary
This study of consumer behaviour in relation to insurance was conducted by Behaviour & Attitudes on behalf of the Competition and Consumer Protection Commission (CCPC). The research was undertaken through a face-to-face, in-home survey of 1,001 adults aged 16+.Publication details
- Publication date:21 December 2015
- Industry:Financial and insurance services - L
- NACE code:Insurance and pension services - L.65
Documents
Research report insurance consumer behaviour 2015PDF | 497 KBResearch report insurance consumer behaviour 2015 PDF | 497 KB - Opens in new window
Key findings
- Comparison shopping continues to be most common in motor insurance at 73%.
- Just over half (52%) shop around for home insurance.
- There is some decline evident in the likelihood of shopping around for better home (-7%) and health (-8%) insurance policies.
- 35-49 year olds are the most likely to shop around when taking out/renewing insurance policies with over 65s the least likely to compare.
- Seeking quotes online continues to be the most popular method of shopping around. However, there has been some decline in the use of comparison sites.
