Consumer switching behaviour 2015
Summary
This study of consumer switching behaviour was conducted by Behaviour & Attitudes on behalf of the Competition and Consumer Protection Commission (CCPC). The research was undertaken through a face-to-face, in-home survey and it was conducted in November 2015.Publication details
- Publication date:23 December 2015
- Industry:Arts, sports & recreation - S, Financial and insurance services - L, Supply of electricity, gas & other - D, Telecom & IT service activities - K, Wholesale & retail trade - G
- NACE code:Retail trade - G.47, Sports & recreation - S.93, Telecommunication - K.61
Documents
Research report consumer switching 2015PDF | 823 KBResearch report consumer switching 2015 PDF | 823 KB - Opens in new window
Key findings
- Almost half of consumers (48%) have switched at least one product or service in the last 12 months (+5% pts vs 2014), with the most noticeable increase in those switching mobile provider (+5% pts to 14%), followed by car insurance (+4%pts to 29%).
- The highest sectors for switching are car insurance (29%) , electricity supply (18%), gas (17%) and main grocery shop (17%).
- The majority of switchers feel they have saved money by switching.
- Almost half of the population (45%) has at least one bundled product/service, with broadband being the most bundled service and TV, broadband and landline the most popular bundle.
- The perceived biggest barrier to switching across products continues to be hassle and not believing that there is a difference between suppliers.
- A large proportion of consumers are still not checking for better deals/packages regularly.
