Consumer switching behaviour 2009
Summary
Consumer switching research shows rising provider switching in 2009, mainly to get better deals, with most switchers saving money.Publication details
- Publication date:23 August 2009
- Industry:Arts, sports & recreation - S, Financial and insurance services - L, Supply of electricity, gas & other - D, Telecom & IT service activities - K, Wholesale & retail trade - G
- NACE code:Retail trade - G.47, Sports & recreation - S.93, Telecommunication - K.61
Documents
Research report consumer switching August 2009PDF | 376 KBResearch report consumer switching August 2009 PDF | 376 KB - Opens in new window
Research report presentation consumer switching August 2009PDF | 2468 KBResearch report presentation consumer switching August 2009 PDF | 2468 KB - Opens in new window
A survey commissioned by the NCA and carried out by Amárach Research shows that switching between service providers is on the rise.
It found that Irish consumers who have switched service providers did so in order to get a better deal, with four in five saving money as a result.
The survey also found that:
- 14% of consumers have previously switched broadband provider
- 4% of consumers switched electricity provider over past 12 months
