Consumer shopping behaviour Aug 2013
Summary
Research by Behaviour & Attitudes for the National Consumer Agency found that women remain the primary grocery shoppers in most households and that price continues to be a key driver of store choice. While shoppers spread their purchases across retailers and focus on value, most do not believe they are sacrificing quality. The study also showed growing confidence in own‑brand products, with increased switching to own‑brand across several categories, including soft drinks, biscuits and baby products.Publication details
- Publication date:12 August 2013
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report consumer shoppingPDF | 5320 KBResearch report consumer shopping PDF | 5320 KB - Opens in new window
Key findings
This study of consumer shopping behaviour was conducted by Behaviour & Attitudes on behalf of the National Consumer Agency. Key findings include:
- Over seven in ten women (72%) are mainly responsible for food and grocery shopping, compared with one in five men (20%).
- Price remains a key factor, with two thirds (66%) of main grocery shoppers choosing stores based on prices or special offers.
- Shoppers spread their purchases across retailers but are generally unwilling to sacrifice quality, with 81% saying they are not buying lower‑quality products.
- Most consumers believe the quality of own‑brand products has improved (71%), and that competition in the grocery sector largely occurs within the own‑brand segment (57%).
- A shift towards own‑brand products is evident across categories, particularly soft drinks, juices, biscuits and baby products.
