Consumer empowerment January 2010
Summary
Consumer empowerment research shows most consumers are willing to complain, though one in five remain unaware of their consumer rights in 2010.Publication details
- Publication date:7 December 2010
- Industry:Accommodation & food service - I, Construction - F, Supply of electricity, gas & other - D, Telecom & IT service activities - K, Wholesale & retail trade - G
- NACE code:Retail trade - G.47
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Research report consumer empowerment January 2010PDF | 404 KBResearch report consumer empowerment January 2010 PDF | 404 KB - Opens in new window
Research report presentation consumer empowerment January 2010PDF | 2995 KBResearch report presentation consumer empowerment January 2010 PDF | 2995 KB - Opens in new window
This report details the results of market research relating to Irish consumers’ sense of empowerment, as well as Irish consumers’ experience in the area of complaints, including the tracking of their propensity to do so and the outcome of complaints processes.
In line with the previous iteration of market research, 20% of consumers claim that they are not aware of their consumer rights.
The number of consumers who would be prepared to complain has increased slightly since the previous wave to almost four in five (78%).
Women (81%), ABC1s (80%), 45- to 54-year-olds (83%) and those responsible for the main grocery shop (83%) are most likely to complain.
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