Consumer empowerment 2011
Summary
The National Consumer Agency’s latest consumer survey shows that over nine out of 10 consumers in Ireland who were unhappy about a purchase in the past year complained to the seller about it. This is up from just seven out of 10 consumers in 2008.Publication details
- Publication date:17 August 2011
- Industry:Accommodation & food service - I, Construction - F, Supply of electricity, gas & other - D, Telecom & IT service activities - K, Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report presentation consumer empowerment August 2011PDF | 2153 KBResearch report presentation consumer empowerment August 2011 PDF | 2153 KB - Opens in new window
Research report consumer empowerment August 2011PDF | 685 KBResearch report consumer empowerment August 2011 PDF | 685 KB - Opens in new window
Findings
Of the consumers who did complain, 93% said that their complaints were either partially or completely resolved to their satisfaction.
In relation to complaints, the research also shows that:
- 85% of consumers are now willing to complain
- 78% of those who complained found the process easy
Declared levels of empowerment are also at record levels:
- 78% are now confident of their rights
- 71% feel protected by their rights
- 71% feel knowledgeable about their rights
The research was conducted by Amárach Research and examined levels of consumer confidence in relation to their rights and willingness to complain.
View all publications