CCPC Christmas shopping research 2025
Summary
The Competition and Consumer Protection Commission (CCPC) commissioned Ipsos B&A to conduct research into consumer behaviours and intentions relating to shopping during the 2025 Christmas period. The report was carried out in October 2025 and based on 1,012 interviews, conducted among a representative sample of the Irish population.Publication details
- Publication date:2 December 2025
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report Christmas shopping 2025PDF | 1161 KBResearch report Christmas shopping 2025 PDF | 1161 KB - Opens in new window
Key findings include:
- Almost two thirds (63%) received at least one gift voucher last Christmas.
- Almost 1 in 4 (22%) of those have not yet used them.
- Consumers expect to spend about the same as last year – €1,163 this Christmas vs €1,177 in 2024, a decrease of €14.
- 45-54 age group expected to spend the most – €1,465 on average.
- Consumers in social class ABC1 expect to spend €1,360, while those in C2DE expect to spend €1,056.
- 32% of Dubliners plan to spend more this Christmas than last, versus 23% outside Dublin.
- Big differences in average expected spend between households with children (€1,601) and those without children (€995).
