CCPC Christmas shopping research 2024
Summary
The Competition and Consumer Protection Commission (CCPC) commissioned Ipsos B&A to conduct research into consumer behaviours and intentions relating to shopping during the Christmas period 2024. The report was carried out in October 2024 and based on 1,000 interviews, conducted among a representative sample of the Irish population.Publication details
- Publication date:9 December 2024
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report Christmas shopping 2024PDF | 1126 KBResearch report Christmas shopping 2024 PDF | 1126 KB - Opens in new window
Key findings include:
- Average expected spend is 14% higher this Christmas than last (up from €1,030 in 2023 to €1,177 in 2024).
- Three in five consumers will dip into savings to cover Christmas spending, but one in five plan to borrow an average of €631 using a credit product.
- More than half (54%) of consumers will take more than a month to pay off their Christmas debt, indicating that they should shop around for the best form of credit.
