CCPC Christmas Shopping Research 2023
Summary
CCPC research into Christmas 2023 spending shows consumers expected to spend less than in 2022, with average spend just under €1,030. Spending intentions were highest among 45–54-year-olds, while families with children cut back most, borrowing rose slightly and confusion about return rights persisted.Publication details
- Publication date:4 December 2023
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report Christmas shopping 2023PDF | 986 KBResearch report Christmas shopping 2023 PDF | 986 KB - Opens in new window
The Competition and Consumer Protection Commission (CCPC) commissioned Ipsos B&A to conduct research into consumer attitudes towards Christmas shopping and spending this year.
The survey was conducted ahead of Christmas over a two-week period in October 2023.
Summary findings include:
- The average expected spend this Christmas is lower than in 2022. On average consumers expect to spend almost €1,030, with around one in four expecting to spend at least €1,250.
- 45-54 year olds intend to spend the most. Almost half expect to spend at least €1,000, with an average expected spend of €1,334.
- Those with children reported the sharpest decline in expected spending, with anticipated spending levels back to where they were in 2021
- Expected use of borrowing to fund spending is slightly up on last year: 29% expect to borrow money to pay for Christmas
- In terms of consumer rights, over half say that the return period depends on the length of the product guarantee/warranty, a figure that has remained unchanged from last year
