CCPC Brexit and COVID-19 consumer behaviour and awareness while shopping online
Summary
CCPC research shows Brexit and COVID‑19 shifted online shopping towards Irish sites, with fewer GB purchases and more issues like extra costs and delays.Publication details
- Publication date:29 March 2022
- Industry:Wholesale & retail trade - G
- NACE code:Retail trade - G.47
Documents
Research report Brexit and COVID-19 consumer behaviour and awareness while shopping onlinePDF | 514 KBResearch report Brexit and COVID-19 consumer behaviour and awareness while shopping online PDF | 514 KB - Opens in new window
The Competition and Consumer Protection Commission (CCPC) commissioned Ipsos MRBI to conduct research in December 2021 examining the impact of COVID-19 and Brexit on consumers awareness and behaviours while shopping online.
Summary findings include:
- There was strong growth in online shopping from Irish based websites post-Brexit, with 44% of those surveyed buying more from these websites in the past year alone.
- A quarter of those surveyed reporting that they are purchasing more from local businesses than before the pandemic.
- 16% of consumers have stopped buying from GB based sites post-Brexit, while 44% are buying less in comparison to 2020, when just 18% of consumers stated they would stop buying, or buy less, from GB based sites post-Brexit.
- When asked about experiencing problems when purchasing from GB websites post-Brexit, 46% of consumers have experienced difficulties and less than half of this group (44%) had their issues resolved. Unexpected costs (e.g. customs charges) and delayed delivery were the most common issues experienced by consumers.
