Businesses are generally free to set their prices as they like, provided they do so independently. However, consumer law does place some requirements in relation to pricing on businesses.

  • Display
    Businesses must display prices on or near products that they sell. If the total price isn’t known, you must be told how it will be calculated. For example, the price of fruit that is displayed might be a price per pack, or a price per kilo, if sold by weight.
  • VAT
    Prices for goods and services sold to consumers must always show the total price, including Value Added Tax (VAT).

There are also other requirements on businesses in certain circumstances:

Last updated on 28 November 2022