A toy is defined by EU toy safety regulations as any product intended to be used in play by children under the age of 14.

Examples of toys include dolls, teddy bears, tricycles, toy cars or tractors, building blocks, toy guns, and imitation adult equipment like toy cookers. All toys must have the CE mark which shows that the product complies with the relevant safety legislation.

Products with a dual use, such as a key-ring with a cuddly toy attached, must also meet the revised safety requirements.

Tips when buying a toy

Before you buy
  • Look for the CE mark on the toy, instructions or packaging. If there is none, don’t buy it!
  • Check to see that the toy displays the name and address of the manufacturer and importer.
  • Read any safety instructions that come with the toy. They should be clear and precise and in a language that you understand.
  • Check if the toy has any detachable small parts that could lodge in the ears, nose or throat, and cause an injury to your child. Does the toy fire bullets or have movable parts that could detach and be dangerous?
  • Toys that come with food should be packaged separately.
  • Don’t buy food products where the toy is attached and must be eaten first before the toy is available – it is against the law to sell such food products.
  • Check if there is a warning about an appropriate age group for the toy and ask yourself if it is suitable for your child’s age. Are there younger children in your household who might be in danger if they play with the toy?
  • If you feel there is any potential danger to the safety of your child, don’t buy the toy.
After you buy
  • If you get instructions with the toy, read them carefully and keep them in a safe place.
  • Remove all packaging and keep out of reach of children. Plastic packaging can cause suffocation.
  • If there are any strong or strange smells from the toy, it could mean that the toy may contain a lot of chemicals. You should go back to the shop where you bought the toy and explain your concerns. The shop should be able to explain why the toy smells and should act if they believe there is a problem. If you are not satisfied with their response, you should contact us.
  • Make sure there are no sharp edges, or nails or screws sticking out.
  • If the toy needs batteries, make sure the child cannot open the part of the toy where the batteries are stored.
Take care with electrics
  • Always take care when buying toys with electrical parts and read the safety instructions carefully.
  • Check that the device is properly insulated and protected to prevent a risk of contact with live wires.
  • Never mix old and new, or different strength batteries in the toy as this can make the old or weaker batteries very hot.

Play equipment and activity toys

Not all products designed for children under 14 years of age are toys, including:

  • Sports equipment
  • Aquatic equipment intended to be used in deep water
  • Darts with metallic points
  • Games consoles and games software
  • Babies’ soothers
Tips for play equipment and activity toys
  • Place activity toys and play equipment like swings, trampolines and climbing frames well away from hazards such as overhead power lines or obstacles like hedges, fences or trees.
  • Ensure that the play equipment has been installed correctly and properly secured.
  • Do not use the equipment in bad weather such as heavy rain or windy conditions.
  • Ensure that playing children are supervised by an adult at all times.

Some of the rules that manufacturers must follow:

  • Toys should be made of non-toxic materials that do not burn easily.
  • Toys that fold up or have hinges should be designed in a way that cannot trap fingers.
  • Toys should be strong and sturdy.
  • Tricycles and cars must have a safety brake.
  • Any parts of a toy that can come loose should be too large for a child to swallow.
  • Electrical toys must be properly insulated and protected from live wires.
  • Businesses that place products on the market not covered by toy safety regulations such as play equipment and activity toys should ensure these products are safe in accordance with the General Product Safety Regulations. You can get more information about safety standards at

Take action

If you come across a toy that seems unsafe or if it doesn’t have a CE Mark, don’t buy it. Instead, contact us with the details of the toy and where you saw it for sale.


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