Product Safety Information Notice on Birthday Bear Plush sold on SHEIN marketplace

February 4, 2026

A safety issue has been identified with a Birthday Bear Plush sold by a third-party seller (Yangzhou Ruironfang Toys Co. Ltd) on SHEIN marketplace.

The risk reported to the CCPC is of choking. Small parts can detach from the toy and become accessible, which could pose a risk of choking by ingestion.

The Product identifier is sl25051785766477974.

There are approximately 28 affected products in the Republic of Ireland.

What to do:

If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.

If you wish to contact SHEIN for a refund or have any concerns or questions about this product this can be done by contacting SHEIN customer services by email at eurcsteam@shein.com.

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