One in three young people now learn about money on social media, with TikTok most popular  

March 11, 2026

One in three (34%) post-primary students now learn about money on social media, and one in seven (16%) don’t feel comfortable asking for help with money-related questions or concerns, according to new research published by MABS (Money Advice & Budgeting Service). The findings will be presented today at a Competition and Consumer Protection Commission (CCPC) event at Croke Park, to open Global Money Week.   

​​The CCPC, as the national coordinator for Global Money Week, will bring together educators, students and representatives from the world of finance to recognise and celebrate the valuable work being done to build financial skills in young people.   

​MABS will present the findings of their Money Matters Survey, which found that while young people continue to demonstrate strong digital engagement and a growing sense of responsibility towards their personal finances, important gaps remain that require sustained attention from policymakers, educators, and researchers.  

• Over a quarter (26%) of students don’t know how to use an ATM 

• TikTok has strengthened its dominance as the primary social media platform used for financial information/learning (72%), however, 

• Parents and family members remain the primary source of financial learning (73%) 

More than 150 students and their teachers from 20 schools across 13 counties will also attend the launch event to share their innovative financial literacy projects, which were sponsored by the CCPC’s Our Money, Our Future programme.   

In 2024, the CCPC launched the Our Money, Our Future programme, which invites post-primary schools and Youthreach Centres to apply for sponsorship up to €1,000 to support students in developing their own financial literacy initiatives and resources, based on topics and themes relevant to them. Over 10,000 students from 23 counties around the country participated in the programme in the 2025/26 school year.   

Brian McHugh, Chair of the CCPC, said:  

“Students in Ireland today are showing a real sense of financial curiosity; we can see this in the research conducted by MABS and through the high-calibre projects that students are creating through the Our Money, Our Future sponsorship programme. However, important gaps remain. It’s up to policymakers and educators to try and close these gaps, which is why events like the Global Money Week launch – that bring together so many groups from the world of finance – are so important.”   

Karl Cronin, North Connacht and Ulster Regional Manager at MABS, said:  

“The insights from this year’s Money Matters research show that young people have strong financial curiosity, growing digital engagement, and a real sense of responsibility for their finances. When that curiosity is supported with early, practical financial education, it builds confidence that lasts into adulthood. The results also highlight gaps that need continued focus, and MABS is committed to helping bridge those gaps by supporting initiatives, such as Global Money Week, that strengthen financial learning for young people across Ireland.”  

The launch event at Croke Park will be attended by representatives from the world of finance also involved in Global Money Week, including An Post, Association of Teachers of Home Economics, Banking and Payments Federation Ireland, Brokers Ireland, BSTAI, Central Bank, Competition & Consumer Protection Commission, Department of Finance, Department of Education and Youth, Euronext, Financial Services and Pensions Ombudsman, Institute of Banking, Insurance Ireland, Insurance Institute of Ireland, Irish Funds, Irish League of Credit Unions, Junior Achievement Ireland, Life Insurance Association, Maths Week, Money Advice & Budgeting Service, Oide, Revenue.  

For more information on the Our Money, Our Future programme, please see here.  

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