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Selling to consumers

As a business selling to consumers, there are a number of laws you have to follow. To help you, we have put together a guide to your main obligations when you sell goods, services and digital content/services to consumers.

Selling products

Learn more about your obligations if you sell products to consumers.

Selling services

Understand the laws when you're providing services to consumers.

Selling digital content/services

Details on your new legal obligations with digital content and services.

Advertising

When you advertise, you have to comply with the general principles that govern all advertising.

Product pricing

In general, you must clearly display the selling price of every item offered for sale. The law also covers how you can display prices if you reduce them.

Price reductions

Learn more about your obligations when reducing the price of goods.

Gift vouchers

If you sell gift vouchers, you have specific legal obligations.

Unfair terms

Every time you sell to a consumer you are entering into a contract with them. Learn about contract terms and the laws around them.

Geo-blocking

Geo-blocking is illegal in the EU, it's where online shops restrict access to cross-border sales..