When you advertise goods or services you have to comply with the general principles that govern all advertising. This means your ads must be legal, honest, decent and truthful.

Ads can take many different forms, such as:

  • press ads in newspapers or magazines
  • paid-for editorial content in print or online
  • television or radio commercials
  • posters
  • signs inside and outside a shop
  • sales/direct mail letters
  • online ads and social media
  • influencer advertising / promotion

The Advertising Standards Authority for Ireland (ASAI) is a self-regulatory body that promotes better standards in advertising and sales promotion. ASAI members are required to abide by its codes and not to publish advertisements or conduct promotions which contravene its codes.

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