Consumer Empowerment 2009

This report details the results of market research relating to Irish consumers’ sense of empowerment in terms of how confident, knowledgeable and protected they feel in relation to their rights as a consumer. Also included are the results relating to Irish consumers’ experiences relating to complaints.

A survey commissioned by the National Consumer Agency (NCA) and carried out by Amárach Research shows that three in four Irish consumers say they are confident of their consumer rights. This is up from just two thirds in 2007.

However, there is a drop in numbers of consumers willing to complain when dissatisfied, falling back from 79% in 2007 to 69% currently.

The number of consumers who are confident of their rights is up from just two thirds in 2007 and suggests that while the current slowdown may be affecting general confidence in the economy, as individuals, consumers are growing in confidence when it comes to understanding their rights.

Presentation of the key findings
Report of the market research findings
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