Online Discount Sites Feb 2012

2 February 2012

The National Consumer Agency has published its market research findings on Irish consumers and online discount websites.

The study, conducted by Amárach Research, found that almost three in five (57%) of consumers have signed up to an online discount site. Of those who have signed up, 56% have purchased a product or service from an online discount site which is equivalent to 32% of the adult population.

Over one in four (28%) of those who purchased from an online discount site have had reason to be dissatisfied with their purchase.

The main reasons cited for the dissatisfaction were:

  • Product or service not as described (19%)
  • Poor product quality (15%)
  • Issues with the terms and conditions (11%)


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