Investment research – September 2021

The CCPC commissioned Ipsos MRBI to conduct research to understand consumer activity and attitudes to investing. Research was carried across a nationally representative sample of 1,002 adults between 30 July – 15 August 2021.

Summary findings include:

  • Just over 1 in 3 (36%) adults have an investment product.
  • 1 in 6 (16%) planning to make an investment in the next 12 months.
  • 1 in 10 (11%) of those with investments holds some kind of cryptocurrency.
  • Half (49%) of investors have increased the number of investment products they hold over the past 5 five years.
  • 2 in 3 (62%) of consumers would go online to seek information about investing, including. online banking/investment websites, blogs, social media and financial news websites.
  • Almost 2 in 5 (38%) would go to an advisor adviser in a bank or other type of investment company.
  • 1 in 3 (30%) would seek information from a friend or family member.
  • 28% would go to an investment broker for information.
  • Over half (56%) make new investments online.
  • 1 in 4 (25%) make new investments through an online trading / financial provider app.
  • Majority (79%) invested for better long-term returns on their money.
  • Almost half (46%) reported they were motivated to invest due to current low interest rates.
  • 1 in 4 (26%) invested for personal enjoyment, admitting they like investing in different types of investments.
  • Experimentation is a key motivator for those aged under 35 with (47%) saying that the enjoyment of trying different types of investments is a reason for investing.
  • 1 in 6 (17%) of investors don’t understand what fees and taxes they need to pay on their investments.
  • 2 in 5 (43%) don’t closely monitor the performance of their investments.
CCPC Investments Research September 2021
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