Investment research – September 2021
The CCPC commissioned Ipsos MRBI to conduct research to understand consumer activity and attitudes to investing. Research was carried across a nationally representative sample of 1,002 adults between 30 July – 15 August 2021.
Summary findings include:
- Just over 1 in 3 (36%) adults have an investment product.
- 1 in 6 (16%) planning to make an investment in the next 12 months.
- 1 in 10 (11%) of those with investments holds some kind of cryptocurrency.
- Half (49%) of investors have increased the number of investment products they hold over the past 5 five years.
- 2 in 3 (62%) of consumers would go online to seek information about investing, including. online banking/investment websites, blogs, social media and financial news websites.
- Almost 2 in 5 (38%) would go to an advisor adviser in a bank or other type of investment company.
- 1 in 3 (30%) would seek information from a friend or family member.
- 28% would go to an investment broker for information.
- Over half (56%) make new investments online.
- 1 in 4 (25%) make new investments through an online trading / financial provider app.
- Majority (79%) invested for better long-term returns on their money.
- Almost half (46%) reported they were motivated to invest due to current low interest rates.
- 1 in 4 (26%) invested for personal enjoyment, admitting they like investing in different types of investments.
- Experimentation is a key motivator for those aged under 35 with (47%) saying that the enjoyment of trying different types of investments is a reason for investing.
- 1 in 6 (17%) of investors don’t understand what fees and taxes they need to pay on their investments.
- 2 in 5 (43%) don’t closely monitor the performance of their investments.
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