Consumer Switching Behaviour 2015

This study of consumer switching behaviour was conducted by Behaviour & Attitudes on behalf of the Competition and Consumer Protection Commission (CCPC). The research was undertaken through a face-to-face, in-home survey and it was conducted in November 2015.

Key findings

  • Almost half of consumers (48%) have switched at least one product or service in the last 12 months (+5% pts vs 2014), with the most noticeable increase in those switching mobile provider (+5% pts to 14%), followed by car insurance (+4%pts to 29%).
  • The highest sectors for switching are car insurance (29%) , electricity supply (18%), gas (17%) and main grocery shop (17%).
  • The majority of switchers feel they have saved money by switching.
  • Almost half of the population (45%) has at least one bundled product/service, with broadband being the most bundled service and TV, broadband and landline the most popular bundle.
  • The perceived biggest barrier to switching across products continues to be hassle and not believing that there is a difference between suppliers.
  • A large proportion of consumers are still not checking for better deals/packages regularly.
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