Consumer Switching Behaviour 2012
This is the latest in a series of consumer research conducted by Amárach Research on behalf of the National Consumer Agency to monitor, analyse and record patterns of consumer behaviour and experiences in Ireland.
Among its key research findings:
- Overall 32% of consumers have switched at least one product or service provider in the past year, most likely to have been:
- Car insurance (16%)
- Broadband internet provider (14%)
- Fixed landline Provider (13%)
Savings from switching
96% of those who switched car insurance stated that they saved money by doing so, with the average annual amount saved reported as €125. The highest incidence of multiple switching is found in the grocery sector and car insurance.
The research was conducted over a four-week period in June 2012.
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