Consumer Empowerment 2010
This report details the results of market research relating to Irish consumers’ sense of empowerment, as well as Irish consumers’ experience in the area of complaints, including the tracking of their propensity to do so and the outcome of complaints processes.
In line with the previous iteration of market research, 20% of consumers claim that they are not aware of their consumer rights.
The number of consumers who would be prepared to complain has increased slightly since the previous wave to almost four in five (78%).
Women (81%), ABC1s (80%), 45- to 54-year-olds (83%) and those responsible for the main grocery shop (83%) are most likely to complain.
Report of market research findings
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