Consumer Empowerment 2010
28 October 2010
The National Consumer Agency’s latest consumer research relating to consumer empowerment and complaints shows that:
- The numbers of consumers who feel confident (73%), knowledgeable (67%) and protected (64%) with regard to their consumer rights remain consistent with the previous research.
- Consumers who don’t feel confident have increased to 18% (up from 14%) to the level recorded two years ago
- Consumers who don’t feel knowledgeable remains the same at 20%, and consumers who don’t feel protected has increased from 14% to 15%
- 80% of Irish consumers claim they would be prepared to complain, if a problem had occurred or they are dissatisfied with a good or service purchased
- Supermarkets and newsagents were the purchasing category most likely to cause a complaint/return of a good by the consumer. There was also a slight increases in the numbers of consumers willing to complain about TV service providers, airlines and car dealers, which all increased by 4%.
- The majority (51%) of complaints continue to be in relation to a product/service being faulty
The research was conducted by Amárach Research, and tracks levels of consumer empowerment since December 2007.
Attachments:
NCA-Research-Consumer-Complaints-Oct-2010
NCA-Research-Consumer-Empowerment-Report-Oct-2010
NCA-Research-Consumer-Empowerment-Oct-2010
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