CCPC Brexit and COVID-19 consumer behaviour and awareness while shopping online
The Competition and Consumer Protection Commission (CCPC) commissioned Ipsos MRBI to conduct research in December 2021 examining the impact of COVID-19 and Brexit on consumers awareness and behaviours while shopping online.
Summary findings include:
- There was strong growth in online shopping from Irish based websites post-Brexit, with 44% of those surveyed buying more from these websites in the past year alone.
- A quarter of those surveyed reporting that they are purchasing more from local businesses than before the pandemic.
- 16% of consumers have stopped buying from GB based sites post-Brexit, while 44% are buying less in comparison to 2020, when just 18% of consumers stated they would stop buying, or buy less, from GB based sites post-Brexit.
- When asked about experiencing problems when purchasing from GB websites post-Brexit, 46% of consumers have experienced difficulties and less than half of this group (44%) had their issues resolved. Unexpected costs (e.g. customs charges) and delayed delivery were the most common issues experienced by consumers.
Attachments:Brexit and COVID-19 Consumer Behaviour and awareness while shopping online
Return to Market Research