Brexit & Online Shopping Research 2020

Brexit & Online Shopping Research

The CCPC commissioned Ipsos MRBI to conduct research into online shopping behaviours and consumer changes in response to Brexit. This research was conducted across a nationally representative (by region, gender, and age) sample of 1,000 citizens in September 2020.

Summary Findings:

  • 1 in 10 (10%) consumers plan to pay more attention to where an online retailers is based as a result of Brexit.
  • 1 in 10 (10%) Irish consumers plan to pay more attention to a business’s terms and conditions when shopping online.
  • Over half (53%) of Irish consumers who shop online have purchased goods online from UK based businesses over the past 24 months.
  • 15% of online shoppers purchased goods from the UK on more than 10 different occasions.
  • Large differences exist by age with 39% of under 25s reporting more than five purchases online from the UK during the past 2 years. In contrast, 66% of those aged 55 or older report not having bought anything from the UK.
  • Clothing was the most popular item purchased online from the UK (61%) followed by footwear (33%), electronics (29%), sports gear/equipment (25%) and books (24%).
  • Differences exist by gender with (71%) of females who make purchases online from UK buying clothing. Men more likely to buy electronics (39%) and sports gear (32%).
  • Almost 2 in 5 (37%) consumers have returned goods purchased from a UK based business within the past 24 months, with over half (54%) citing that the goods either did not fit, or did not suit their needs.
  • 1 in 4 (26%) consumers said they were sent the wrong product, with a further (25%) of consumers citing that they had simply changed their mind about their online purchase.
  • Women more likely than men to have returned goods (43% and 31% respectively).Women are also more likely than men to have returned goods due to change of mind (30% and 17% respectively).
  • Only 1 in 10 (15%) of consumers were aware of higher taxes and tariffs are when purchasing goods from outside of the EU.
  • A similar cohort (18%) of consumers were aware that the returns policy is different when shopping from EU versus non-EU countries.
  • 1 in 10 (14%) consumers believed it to be easier to make contact, or to make a complaint to businesses based in the EU than to those outside of the EU.
Return to Market Research

Haven’t found what you’re looking for?