Brexit & Online Shopping Research 2020
The CCPC commissioned Ipsos MRBI to conduct research into online shopping behaviours and consumer changes in response to Brexit. This research was conducted across a nationally representative (by region, gender, and age) sample of 1,000 citizens in September 2020.
- Over half (53%) of consumers in Ireland who shop online have purchased goods online from UK based businesses over the past 24 months.
- 15% of online shoppers purchased goods from the UK on more than 10 different occasions.
- Large differences exist by age with 39% of under 25s reporting more than five purchases online from the UK during the past two years. In contrast, 66% of those aged 55 or older report not having bought anything from the UK.
- Clothing was the most popular item purchased online from the UK (61%), followed by footwear (33%), electronics (29%), sports gear/equipment (25%) and books (24%).
- Differences exist by gender with (71%) of females who make purchases online from the UK buying clothing. Men are more likely to buy electronics (39%) and sports gear (32%).
- Almost 2 in 5 (37%) consumers have returned goods purchased from a UK based business within the past 24 months, with over half (54%) citing that the goods either did not fit, or did not suit their needs.
- 1 in 4 (26%) consumers said they were sent the wrong product, with a further (25%) of consumers citing that they had simply changed their mind about their online purchase.
- Women are more likely than men to have returned goods (43% and 31% respectively).Women are also more likely than men to have returned goods due to change of mind (30% and 17% respectively).
- Only 1 in 10 (15%) consumers were aware of higher taxes and tariffs when purchasing goods from outside of the EU.
- A similar cohort (18%) of consumers were aware that the returns policy is different when shopping from EU versus non-EU countries.
- 1 in 10 (14%) consumers believed it to be easier to make contact, or to make a complaint to businesses based in the EU than to those outside of the EU.
- 1 in 10 (10%) consumers plan to pay more attention to where an online retailer is based as a result of Brexit.
- 1 in 10 (10%) consumers plan to pay more attention to a business’s terms and conditions when shopping online.
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