EU and Irish consumer authorities order the removal of 252 baby product listings that break EU product safety rules
July 18, 2025
- EU-wide online sweep conducted under new product safety laws uncovers widespread safety and compliance issues
- EU orders the removal of 252 baby product listings from online marketplaces, with 72 (29%) of the orders issued by Ireland’s Competition and Consumer Protection Commission
- 47 marketplaces targeted including Amazon, Shein, Etsy, eBay, Temu and Zalando
EU and Irish consumer authorities have ordered the removal of 252 baby product listings, following a co-ordinated sweep of online marketplaces by EU and Irish consumer authorities.
The authorities, including Ireland’s Competition and Consumer Protection Commission (CCPC), examined 1,741 listings as part of a major sweep of baby products for sale on online marketplaces. This followed the introduction of new product safety legislation in December 2024.
Following the sweeps conducted in April and May 2025, 252 takedown orders were sent to the online marketplaces, regarding listings that failed to meet minimum safety and compliance information requirements or featured products that had already been recalled from the market.
CCPC safety officers issued 72 of the EU’s 252 takedown orders targeting baby carriers, slings, and baby walkers. All 72 listings were removed from Amazon, Shein, Etsy, eBay, Fruugo and Joom in response to the CCPC’s requests.
Officers analysed the listings for compliance with minimum product safety information rules, which require clear details of the manufacturer and EU responsible person to be displayed. This information is crucial for the protection of babies and children from dangerous or faulty products.
Brian McHugh, chair of the Competition and Consumer Protection Commission, said
Return to News“Many parents turn to online marketplaces for convenience when buying baby products, and they deserve to know that those products are safe.
“Our product safety officers issue recalls for tens of thousands of items every year and traceability is critically important. Online marketplaces have a duty to be transparent about what they’re selling and provide contact details in the event a product is unsafe.
“We’re pleased that the online marketplaces co-operated when we contacted them, and the listings were taken down promptly. The work of our officers, in collaboration with colleagues across EU, has stopped hundreds of potentially unsafe products being offered for sale to Irish consumers.”
