Compliance Notice - Donal Skehan
Enforcement type:
Compliance Notice
Date:
28 July 2025
Relevant legislation:
Engaging in a prohibited commercial practice as described by section 55(1)(q) of the Consumer Protection Act 2007
Entity/Individual:
Donal Skehan
Trading as:
Donal Skehan
Trading address:
Redacted
Type of business:
Self-Employed
Summary:
Donal Skehan was found to have engaged in a prohibited commercial practice following an inspection of the individual’s Instagram social media account, whereby there was a failure to use the appropriate labels to disclose the commercial nature of the content published, relating to Wind Shore Goods.
The CCPC served a Compliance Notice on Donal Skehan which took effect on 28th July 2025 directing them to do the following:
- To amend a prohibited commercial practice under section 55(1)(q) of the Consumer Protection Act 2007, described as follows:
Using editorial content in the media to promote a product (where a trader has paid for that promotion) and it is not made clear that the promotion is a paid promotion, whether in the content itself or in any oral, written, visual or descriptive representation in the promotion.
- In all future instances, and where a trader has paid for the promotion of a product or service, to use appropriate disclosure to make it clear that such promotion is a paid promotion.
Media enquiries: communications@ccpc.ie
