M/16/045 – Mondeléz International, Inc. / Speedy Assetco Limited
Transaction details
The proposed acquisition by Mondeléz International, Inc., through Kraft Foods Cesko Holdings B.V., of the entire issued share capital and thus sole control of Speedy Assetco Limited from Burton’s Foods Limited has been cleared by the Competition and Consumer Protection Commission.
| Notification date | Decision date |
|---|---|
| Tuesday September 20, 2016 | Wednesday, October 26, 2016 |
| Parties Involved | Business activities |
|---|---|
| Mondeléz International, Inc. | Mondeléz is an international producer of snack foods, with brands covering five consumer sectors: biscuits, chocolate, gum & candy, beverages and cheese & grocery. |
| Speedy Assetco Limited | Speedy Assetco is a newly-incorporated subsidiary of Bruton's Foods Limited and as such will control a portfolio of Cadbury-branded biscuits together with related licences. |
| Economic sector | Media merger |
|---|---|
| Biscuit and confectionary | No |
| Submissions from third parties due by: | |
|---|---|
| Phase 1 | Phase 2 |
| Tuesday, October 4, 2016 | |
| Current status: Completed |
|---|
| Cleared (Phase 1) |
| Authorised Officer Assigned | Contact Details |
|---|---|
| Barry O'Donnell | Tel: (+353)1 470 3696 E-mail: barryodonnell@ccpc.ie |
Media enquiries: MKC Communications: 01 7038600
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Competition and Consumer Protection Commission
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