M/16/045 – Mondeléz International, Inc. / Speedy Assetco Limited

Transaction details

The proposed acquisition by Mondeléz International, Inc., through Kraft Foods Cesko Holdings B.V., of the entire issued share capital and thus sole control of Speedy Assetco Limited from Burton’s Foods Limited has been cleared by the Competition and Consumer Protection Commission.

Notification date Decision date
Tuesday September 20, 2016 Wednesday, October 26, 2016
Parties Involved Business activities
Mondeléz International, Inc.

Mondeléz is an international producer of snack foods, with brands covering five consumer sectors: biscuits, chocolate, gum & candy, beverages and cheese & grocery.

Speedy Assetco Limited

Speedy Assetco is a newly-incorporated subsidiary of Bruton's Foods Limited and as such will control a portfolio of Cadbury-branded biscuits together with related licences.

Economic sector Media merger
Biscuit and confectionary No
Submissions from third parties due by:
Phase 1 Phase 2
Tuesday, October 4, 2016
Current status: Completed
Cleared (Phase 1)
Authorised Officer Assigned Contact Details
Barry O'Donnell

Tel: (+353)1 470 3696 E-mail: barryodonnell@ccpc.ie

Media enquiries: MKC Communications: 01 7038600

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