M/13/009 – European Refreshments / Fresh Trading

Transaction details

The proposed acquisition of Fresh Trading Limited by European Refreshments (an indirect wholly-owned subsidiary of The Coca-Cola Company) has been cleared by the Competition Authority.

Notification date Decision date
Tuesday March 19, 2013 Wednesday, April 17, 2013
Parties Involved Business activities
European Refreshments

European Refreshments is an indirect wholly-owned subsidiary of The Coca-Cola Company (TCCC). TCCC is a brand owner and licensor of various beverage trademarks.

Fresh Trading Limited

Fresh Trading is a manufacturer, marketer and distributor of smoothies, kids' smoothies, orange juice, superfruit smoothies and veg pots.

Economic sector Media merger
Non-alcoholic beverages (NAB) No
Submissions from third parties due by:
Phase 1 Phase 2
Tuesday, April 2, 2013
Current status: Completed
Cleared (Phase 1)
Authorised Officer Assigned Contact Details
Cormac Keating

Tel: 01-804 5453, email: cwk@tca.ie

Media enquiries: MKC Communications: 01 7038600

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