M/26/025 – Sheehy Motors/Pilsen Auto & Two Wheels
Transaction details
The proposed acquisition by the Sheehy Motor Group through its wholly-owned subsidiary, Arrowdell Limited, of sole control of Pilsen Auto Limited and Two Wheels Limited, both of which are wholly-owned subsidiaries of RedCo Auto Holdings Limited, has been notified to the Competition and Consumer Protection Commission.
| Notification date | Decision date |
|---|---|
| Friday April 10, 2026 | |
| Parties Involved | Business activities |
|---|---|
| Sheehy Motor Group | The Sheehy Motor Group is active in the sale of new and pre-owned branded motor vehicles |
| Pilsen Auto Limited | Pilsen Auto Limited is active in the sale of new and pre-owned car in the Sate. Pilsen Auto Limited also offers services ancillary to the sale of new and pre-owned cars such as the provision of warranty and after-sales servicing and repair. |
| Two Wheels Limited | Two Wheels Limited is active as an importer and distributor of motorcycles, all-terrain vehicles, lawnmowers and outboard engines in the State. Two Wheels Limited is also active in the retail sale of new and pre-owned motorcycles together with the provision of associated services. |
| Economic sector | Media merger |
|---|---|
| Motor Sector - (Retail/Wholesale) | No |
| Submissions from third parties due by: | |
|---|---|
| Phase 1 | Phase 2 |
| Thursday, April 23, 2026 | |
| Current status: Active |
|---|
| Preliminary investigation (Phase 1) |
| Authorised Officer Assigned | Contact Details |
|---|---|
| Éadaoin Burns | eadaoinburns@ccpc.ie |
| Aodhán Frain | aodhanfrain@ccpc.ie |
Media enquiries: communications@ccpc.ie
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Competition and Consumer Protection Commission
PO Box 12585, Dublin 1, D01 C576
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