M/24/081 Mayfair Equity Partners/Pat the Baker and Irish Pride
Transaction details
The proposed acquisition by Mayfair Equity Partners LLP through Ceres Midco 2 Limited, of sole control of Azeda Unlimited Company, has been cleared by the Competition and Consumer Protection Commission.
| Notification date | Decision date |
|---|---|
| Monday December 23, 2024 | Friday, January 31, 2025 |
| Parties Involved | Business activities |
|---|---|
| Mayfair Equity Partners LLP | Mayfair Equity Partners LLP ("Mayfair") is a private equity firm, headquartered in London. Mayfair controls a number of portfolio companies in the State, including Promise Gluten Free, an Irish bakery supplier. |
| Azeda Unlimited Company | Azeda Unlimited Company is the ultimate parent company of the "Pat the Baker" and "Irish Pride" brands. Both of these brands manufacture and distribute bread products in the State. |
| Economic sector | Media merger |
|---|---|
| Bread manufacturing and distribution | No |
| Submissions from third parties due by: | |
|---|---|
| Phase 1 | Phase 2 |
| Wednesday, January 8, 2025 | |
| Current status: Completed |
|---|
| Cleared (Phase 1) |
| Authorised Officer Assigned | Contact Details |
|---|---|
| Áine Brady | ainebrady@ccpc.ie |
Media enquiries: communications@ccpc.ie
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