M/21/002 – Blackstone/Liftoff Mobile

Transaction details

The proposed transaction whereby The Blackstone Group Inc., via a wholly owned subsidiary of certain funds managed by The Blackstone Group Inc. affiliates, Booster Parent Holding Inc., will acquire sole control of Liftoff Mobile Inc. has been notified to the Competition and Consumer Protection Commission.

Notification date Decision date
Thursday January 7, 2021
Parties Involved Business activities
The Blackstone Group Inc.

The Blackstone Group Inc. is a global alternative asset manager and provider of financial advisory services.
Booster Parent Holding Inc. is controlled by certain funds managed by affiliates of The Blackstone Group Inc.

Liftoff Mobile Inc.

Liftoff Mobile Inc. offers mobile app marketing and retargeting platform services that run in-app marketing campaigns on behalf of advertisers.

Economic sector Media merger
Information & Communications No
Submissions from third parties due by:
Phase 1 Phase 2
Thursday, January 21, 2021
Current status: Active
Preliminary investigation (Phase 1)
Authorised Officer Assigned Contact Details
Tommy Burke

+353 1 402 5503

Harry Costello

+353 1 402 5512

Media enquiries: communications@ccpc.ie

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